Rising Tides Analytics Blog

Make Data-Driven Decisions While Saving Money with a Data Lake

Posted by Rising Tides on Jul 2, 2019 8:00:00 AM

Do you feel like your data is inaccessible? Have you given up on trying to glean insights from your sales, marketing, and/or financial data?

While it can feel daunting to access and interpret your business data, it doesn’t need to be. Your data is one of your business’ most valuable assets. It can help you make decisions that drive you toward your goals. However, your ability and ease in using your data are largely contingent on how it’s stored.

This blog will explore how using a data lake can make your data easier to access and save your team time and money when deriving valuable insights.

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Big data? Here’s why you probably should be worrying about small data instead.

Posted by Rising Tides on Feb 7, 2019 9:41:17 AM

Big data? Here’s why you probably should be worrying about small data instead

Has your boss ever asked you to look into big data or has the latest tech article convinced you that big data should be your company’s focus? “Big data” is the trendy thing to talk about (and it is important), but in reality, most companies need to focus first on their small data.

This blog will examine why small data is the primary concern for most organizations and what to focus on to build a strong data analytics strategy.

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